{"title":"Summer essentials","description":"","products":[{"product_id":"alex-logo-tan-top","title":"Alex Tank Top Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eI-RUI tank top in organic buttery soft cotton with a feminine low back and gently scooped neckline. Embroidered discreetly at the hem with the I-RUI mark, it’s designed to sit perfectly under a blazer, cardigan, or worn on its own. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Black \/ XS","offer_id":52564385300803,"sku":"","price":500.0,"currency_code":"DKK","in_stock":true},{"title":"Black \/ S","offer_id":52564385268035,"sku":"","price":500.0,"currency_code":"DKK","in_stock":true},{"title":"Black \/ M","offer_id":52564385235267,"sku":"","price":500.0,"currency_code":"DKK","in_stock":true},{"title":"Black \/ L","offer_id":52564385202499,"sku":"","price":500.0,"currency_code":"DKK","in_stock":true},{"title":"Black \/ XL","offer_id":52564385169731,"sku":"","price":500.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/I-RUI9.jpg?v=1760268091"},{"product_id":"alex-logo-tank-top-white","title":"Alex Tank Top White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eI-RUI tank top in organic buttery soft cotton with a feminine low back and gently scooped neckline. Embroidered discreetly at the hem with the I-RUI mark, it’s designed to sit perfectly under a blazer, cardigan, or worn on its own. \u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"White \/ XS","offer_id":52564402700611,"sku":null,"price":500.0,"currency_code":"DKK","in_stock":false},{"title":"White \/ S","offer_id":52564402667843,"sku":null,"price":500.0,"currency_code":"DKK","in_stock":false},{"title":"White \/ M","offer_id":52564402635075,"sku":null,"price":500.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ L","offer_id":52564402602307,"sku":null,"price":500.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ XL","offer_id":52564402569539,"sku":null,"price":500.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/Screenshot_2025-10-12_at_13.23.28.png?v=1760268228"},{"product_id":"charli-signature-shirt-1","title":"Charli Signature Shirt White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eI-RUI shirt in crisp 100% Organic Cotton, designed with a dropped shoulder, wide cuffs, and a curved hem. Cut for a relaxed fit with subtle structure, it’s a refined wardrobe staple. Wear it layered or on its own with denim or tailored trousers.\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"White \/ XS","offer_id":52765882810691,"sku":null,"price":1600.0,"currency_code":"DKK","in_stock":false},{"title":"White \/ S","offer_id":52765882843459,"sku":null,"price":1600.0,"currency_code":"DKK","in_stock":false},{"title":"White \/ M","offer_id":52765882876227,"sku":null,"price":1600.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ L","offer_id":52765882908995,"sku":null,"price":1600.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ XL","offer_id":52765882941763,"sku":null,"price":1600.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/I-RUI_Collection_01_1618_92d429e2-a6be-4052-813d-6a724a4b72a0.jpg?v=1774212176"},{"product_id":"louie-t-shirt","title":"Louie T-Shirt White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAn easy everyday T-shirt made from 100% Organic Cotton with a soft silk finish. 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Finished with a subtle embroidered logo on the left sleeve.\u003c\/p\u003e\n\u003cp\u003eShipping estimated mid April\u003c\/p\u003e","brand":"I-RUI","offers":[{"title":"XS \/ White","offer_id":54164834419011,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true},{"title":"S \/ White","offer_id":54164834451779,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":false},{"title":"M \/ White","offer_id":54164834484547,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true},{"title":"L \/ White","offer_id":54164834517315,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true},{"title":"XL \/ White","offer_id":54164834550083,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/190326_ecom_IRUI10607.jpg?v=1774211695"},{"product_id":"norma-shorts","title":"Norma Shorts White","description":"\u003cp\u003eNorma Shorts in White crafted from 100% Organic Cotton. Designed with a mid-rise waist and a high hem, they fall at mid-thigh to create a modern, elongated silhouette.\u003c\/p\u003e\n\u003cp\u003eLight and effortless for everyday wear - pair them with the Lauren Fitted Shirt and a kitten heel for an elevated office look, or wear them as a set on summer days when you don’t know what to wear.\u003c\/p\u003e","brand":"I-RUI","offers":[{"title":"White \/ XS","offer_id":54165099053379,"sku":null,"price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ S","offer_id":54165101248835,"sku":null,"price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ M","offer_id":54165101281603,"sku":null,"price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ L","offer_id":54165101314371,"sku":null,"price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ XL","offer_id":54165101347139,"sku":null,"price":1250.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/190326_ecom_I_RUI11161_874c3e44-0912-49bc-a166-cdcc764c6581.jpg?v=1774206608"},{"product_id":"lauren-fitted-shirt","title":"Lauren Fitted Shirt White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLauren Fitted Shirt in white crafted from 100% organic cotton. Designed with a fitted silhouette and statement cuffs, finished with an embroidered I-RUI logo inside the left cuff. Wear it with the Norma Shorts for a refined summer set or with wide-leg trousers for everyday ease.\u003c\/p\u003e","brand":"I-RUI","offers":[{"title":"White \/ XS","offer_id":54165140767043,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":false},{"title":"White \/ S","offer_id":54165140799811,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":false},{"title":"White \/ M","offer_id":54165140832579,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ L","offer_id":54165140865347,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":true},{"title":"White \/ XL","offer_id":54165140898115,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/190326_ecom_IRUI10570.jpg?v=1774218270"},{"product_id":"lauren-fitted-shirt-striped","title":"Lauren Fitted Shirt Striped","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLauren Fitted Shirt in white with subtle pink stripes, crafted from 100% organic cotton. Designed with a fitted silhouette and statement cuffs, finished with an embroidered I-RUI logo inside the left cuff. Wear it with the Norma Shorts for a refined summer set or with wide-leg trousers for everyday ease.\u003c\/p\u003e","brand":"I-RUI","offers":[{"title":"XS","offer_id":54165390688579,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":false},{"title":"S","offer_id":54165390721347,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":54165390754115,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":54165390786883,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":54165390819651,"sku":null,"price":1650.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/190326_ecom_IRUI11082.jpg?v=1774206673"},{"product_id":"marie-trousers-white","title":"Marie Trousers White","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"98efc542-049a-487f-b20a-f53c11c744b0\" data-testid=\"conversation-turn-33\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:9decf79f-16cd-40ae-80ba-9dd0806c7db7-16\" data-testid=\"conversation-turn-34\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"687ae46b-07ab-4887-ab37-337062c42d72\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"449\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eMarie Trousers in Crème White, crafted from high-quality Italian deadstock fabric with a microfiber blend. 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Pair them with the oversized Luna Knit Polo to bring out the warmth of the colour, or style them with the oversized Charli Shirt for an all-white, effortless look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"I-RUI","offers":[{"title":"XS","offer_id":54165493612867,"sku":null,"price":1750.0,"currency_code":"DKK","in_stock":false},{"title":"S","offer_id":54165493645635,"sku":null,"price":1750.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":54165493678403,"sku":null,"price":1750.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":54165493711171,"sku":null,"price":1750.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":54165493743939,"sku":null,"price":1750.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/190326_ecom_I_RUI10630.jpg?v=1774211695"},{"product_id":"kaia-knit-dress","title":"Kaia Knit Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eKaia Knit Dress in black. 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An understated statement piece - wear it \u003cmeta charset=\"utf-8\"\u003eon its own or layered over the Marie Trousers for a relaxed evening look.\u003c\/p\u003e","brand":"I-RUI","offers":[{"title":"XS","offer_id":54165981888835,"sku":null,"price":2600.0,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":54165981921603,"sku":null,"price":2600.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":54165981954371,"sku":null,"price":2600.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":54165981987139,"sku":null,"price":2600.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":54165982019907,"sku":null,"price":2600.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/Screenshot_2026-04-05_at_11.00.00.png?v=1779877858"},{"product_id":"luna-knit-polo","title":"Luna Knit Polo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLuna Knit Polo in brown Italian yarn, crafted from 90% FSC viscose and 10% polyamide. 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Lightweight and breathable in the summer air - wear it with the Marie Trousers for a warm tonal look, or layer it over a bikini.\u003c\/p\u003e","brand":"I-RUI","offers":[{"title":"XS","offer_id":54265471664451,"sku":null,"price":1700.0,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":54265471697219,"sku":null,"price":1700.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":54265471729987,"sku":null,"price":1700.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":54265471762755,"sku":null,"price":1700.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":54265471795523,"sku":null,"price":1700.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/190326_ecom_I_RUI10741.jpg?v=1774208410"},{"product_id":"norma-shorts-white-and-pink-striped","title":"Norma Shorts White and Pink Striped","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eNorma Shorts in White with subtle Pink stripes, crafted from 100% Organic Cotton. 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Designed with a high neckline and a slightly cropped length that sits at the waist for a flattering fit - perfect with the Marie Trousers. Finished with a subtle embroidered logo on the left sleeve.\u003c\/p\u003e\n\u003cp\u003eShipping estimated mid April\u003c\/p\u003e","brand":"I-RUI","offers":[{"title":"XS \/ Black","offer_id":54295458021699,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true},{"title":"S \/ Black","offer_id":54295466508611,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true},{"title":"M \/ Black","offer_id":54295466967363,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true},{"title":"L \/ Black","offer_id":54295466541379,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true},{"title":"XL \/ Black","offer_id":54295466574147,"sku":null,"price":600.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/9822\/3939\/files\/190326_ecom_IRUI10998.jpg?v=1774207366"}],"url":"https:\/\/irui-official.com\/collections\/summer-essentials.oembed","provider":"I-RUI","version":"1.0","type":"link"}