"ON RECORD WITH"
“On Record With” is a project in collaboration with Studio Wieandt, capturing a feeling at the core of I-RUI.
Together, we immersed ourselves in the brand to shape a format that feels true to its world - a series of personal, conversational records with the I-RUI women, centred on confidence, femininity, and becoming.
It reflects on the atmosphere of moving from girlhood into womanhood, and the nuance of everything that exists in between.
The project was realised through a close collaboration with Studio Wieandt, with creative direction by Sinah Mussmann, video by Eduard Wieandt, and photography by Kristine Sokolowski. It features Clara Hertz, Sarah Wisam, and Philippa Pflug, with sound by _veryhazy and graphic design support from Lea Vornholt.
In the video the models are wearing the newly launched SS26 Collection from I-RUI. This is our second collection.
Sarah wears Lauren Shirt in White and Norma Shorts in White
Philippa wears Lauren Shirt w. Pink Stripes and Marie Trousers in Black
Clara wears Cleo Trench Jacket in Beige, Marie Trousers in Black and Kaia Knit Dress
