Founded in 2024 by Josefine Johnsen, I–RUI is the result of a long-standing idea brought to life - a vision shaped by a desire to create a universe where design, clarity, and intention meet.

Born from a fascination with quiet elegance and creative direction, I–RUI offers garments that are both modern and enduring.

Each piece is made with high-quality materials and a clear focus on longevity. Built to be part of your wardrobe for years - not seasons. The silhouettes are clean, feminine, and easy to wear.

We hope you're inspired not only by the garments, but by the universe that surrounds them.