SOMEWHERE BETWEEN CDMX & CPH W. CARYS

Carys shares her love for Mexico and Copenhagen as we follow her through her most beloved neighbourhoods and get to know her better

"ON RECORD WITH"

“On Record With” is a project in collaboration with Studio Wieandt, capturing a feeling at the core of I-RUI.

NEIGHBOURHOOD STORIES W. JOSEFINE MEYER

Josefine Meyer takes us through her neighbourhood, Østerbro. A quieter side of Copenhagen with beautiful historic buildings, green spaces and the harbour nearby.

HOME STORIES W. FOUNDER JOSEFINE

I invite you behind the desk and into my home - the place where I-RUI began.

NEIGHBOURHOOD STORIES W. CELINE

Celine takes us through her neighbourhood, Frederiksberg - a calm yet vibrant pocket of Copenhagen shaped by her favourite cafés, tree-lined streets, and everyday rituals. As we explore, she shares her connection to the area while styling her most-loved I-RUI pieces.

A DAY IN PARIS W. ELISE

A glimpse into Elise’ day in Paris wearing I-RUI. From quiet cafés to walks through her favourite neighbourhoods and gardens, she shares how she styles timeless pieces for the city’s effortless rhythm.

NEIGHBOURHOOD STORIES W. AMANDA KAROLINE

Join us in Frederiksstaden, Amanda’s neighbourhood in the heart of Copenhagen, where she takes us to her favourite spots while styling her go-to I-RUI looks.

CELEBRATING THE START OF I-RUI WITH AN INTIMATE ITALIAN STYLE LUNCH

Gathered under the spring sun with a group of inspiring women, the afternoon was about sharing the vision behind I-RUI in a relaxed and personal setting - over good food, conversation, and connection.

I-RUI TAKES ON A WEEKEND IN MADRID, SPAIN

Join us as we explore the beauty of Spain’s vibrant capital, uncovering hidden gems and the most inspiring details woven into the city’s streets.