At I-RUI, we take a considered approach to creation. Every piece begins with a purpose - designed to feel effortless, made to last. We work closely with trusted partners and carefully selected materials to ensure a responsible production process from start to finish.
This is where we share the choices behind the collection:
How it's made, where, and why.
OUR APPROACH
At I-RUI, our goal is to create designs that beautifully complement the body, empowering women to feel elegant and confident, yet still modern and effortlessly cool.
PRODUCTION
I-RUI’s main production is based in Portugal, where we work closely with a select group of manufacturers known for their precision, consistency, and exceptional craftsmanship. These are long-term partnerships built on mutual trust, shared standards, and an uncompromising approach to quality.
In 2025, we began a collaboration with an Italian manufacturer that also operates in Romania - a move driven by their deep technical expertise and ability to meet our exacting standards across both locations.
FABRIC SOURCING
At I-RUI, fabric is a design decision. Every material is selected for its structure, hand feel, and ability to carry the garment over time.
All styles are made with longevity in mind. Where possible, we work with organic, sustainable, or reused fabrics - including deadstock sourced through a close collaboration with an Italian supplier. Only surplus fabrics within the luxury category are considered.
We also develop selected knitwear styles in partnership with an Italian yarn and knitwear factory, chosen for its technical precision and material expertise.
THE DESIGN
At I-RUI, design begins with intention. Each piece is created to complement the body - refined in form, minimal in expression, and grounded in a sense of ease. The goal is to empower the wearer with silhouettes that feel both elegant and modern, confident yet understated.
The process is precise. From fabric selection to final fit, every detail is considered to ensure balance, structure, and longevity.
THE RELATIONSHIP
Each production partner is carefully chosen - not just to comply with the standards of the European Union, but to ensure that every garment reflects the level of refinement we believe in. From fit to finish, every detail is considered, so that what reaches the customer feels as intentional and enduring as the design behind it.
We work closely with our manufacturers, speaking with them almost daily and visiting in person at least once a year. These are not distant transactions, but ongoing relationships - built on trust, precision, and shared values.