EXPLORE I-RUI
A curated space where design meets discovery - from city guides and interior moods to behind-the-scenes moments and everyday inspiration. At I-RUI, we’re inspired by the culture around us and the details that shape how we live, create, and see the world.
NEIGHBOURHOOD STORIES W. CELINE
Celine takes us through her neighbourhood, Frederiksberg - a calm yet vibrant pocket of Copenhagen shaped by her favourite cafés, tree-lined streets, and everyday rituals. As we explore, she shares her connection to the area while styling her most-loved I-RUI pieces.
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A DAY IN PARIS W. ELISE
A glimpse into Elise’ day in Paris wearing I-RUI. From quiet cafés to walks through her favourite neighbourhoods and gardens, she shares how she styles timeless pieces for the city’s effortless rhythm.
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NEIGHBOURHOOD STORIES W. AMANDA KAROLINE
Join us in Frederiksstaden, Amanda’s neighbourhood in the heart of Copenhagen, where she takes us to her favourite spots while styling her go-to I-RUI looks.
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CELEBRATING THE START OF I-RUI WITH AN INTIMATE ITALIAN STYLE LUNCH
Gathered under the spring sun with a group of inspiring women, the afternoon was about sharing the vision behind I-RUI in a relaxed and personal setting - over good food, conversation, and connection.
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I-RUI TAKES ON A WEEKEND IN MADRID, SPAIN
Join us as we explore the beauty of Spain’s vibrant capital, uncovering hidden gems and the most inspiring details woven into the city’s streets.
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